Rumer Willis, the eldest daughter of Hollywood heavy-weights, Demi Moore and Bruce Willis, is turning her years growing up in front of the camera into more career experience: Fashion house Badgley Mischka just tapped her as its newest spokesmodel. The 22-year-old will star in the spring ’11 ad campaigns for the high-end collection, the contemporary Mark & James label, footwear, handbags and swimwear. Known for her edgy style sense, designers-extraordinaire Mark Badgley and James Mischka describe her as “glamorous, youthful and fun.” Previous models for the celebrity-fave brand include Mary-Kate and Ashley Olsen, Sharon Stone and Eva Longoria. Rumer hits the street in this stunning pair of Ray Ban shades, available in four frame colors including ultra-cool violet and deep green glitter-flecked hues.  –rpuccia

Buy these now: Ray Ban RB4126 CATS 1000, $97