Former Real Housewives of New York star Bethenny Frankel is continuing her quest for world domination with an upcoming skincare line for Wal-Mart, called Honesty by Bethenny. The Bravo reality diva, who famously documented her marriage to Jason Hoppy, the birth of her now one-year-old daughter, and the launch of her Skinnygirl “lo-cal spirits” biz ventures on TV for all to see, says her latest undertaking was born from her distaste of empty product marketing claims. [Promises like] ‘You’re going to look like Heidi Klum in two days’ or ‘[Look] like you had a face-lift’ have always bothered me,” Bethenny told Womens Wear Daily. “Skincare can be confusing and I want to be straightforward.” Hence the name “Honesty.” The line will include a shimmer plumping lip gloss, detoxing face masks and a gradual tanning body shimmer — all for $15 or under–a price-point sure to please her multitude of fans who are working mothers that can’t afford to spend hundreds on the latest beauty treatments.
The new skincare line announcement comes with the ink barely dry on another new venture from Bethenny: Skinnygirl Cleanse, a detox drink that she says boosts the body and is gentle on the stomach so women can have it every single day. She says, “My fans know I’m not into gimmicks, so no one is losing 40 pounds on this. It’s made to be part of your life so you can be overall healthy.” What’s next for this power woman? A clothing line? Perhaps baby number two? Bethenny says they’re definitely preparing for another child. “I want another girl,” she confessed. If anyone can handle it all, it’s Bethenny–as she does here in these cool classic Ray Ban aviators. –rpuccia
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