Hunky Mark Wahlberg is putting his money where his mouth is. Now you can get a “juicy” Wahlberg fix–at Wahlburgers! On Monday night in Hingham, Massachusetts, just outside his native Boston, the Academy-nominated actor and producer opened his new burger joint with older brothers Paul and Donnie. With Paul wearing the chef hat, the grand opening was a true family affair as the brothers’ invited mom Alma Elaine to join them on the red carpet. The restaurant’s menu offers hamburgers with Paul’s secret sauce, white bean and prosciutto soup, and Italian cold cut sandwiches among other items. But it wasn’t all peaches and cream getting this burger joint up and running. The Wahlberg brothers faced a small battle in landing their desired name for the restaurant; “Wahlbergers” was previously the name of a fast food chain in upstate New York, where the burgers sold for $4.49. Now that The Fighter star and his brothers are flipping the burgers, they’re a few dollars more–to the tune of $6.25 for a 5 oz. burger. The Wahlburgers’ menu promises that dining in their restaurant will feel like a meal at the Wahlberg home.

The boys concurred that opening night was really about big bro Paul. Chef Paul admitted that opening a burger restaurant has been his dream. “I am so passionate about this,” he said. Mark said that Wahlburgers is the perfect project for Paul. “He’s a five-star chef, but all he’ll eat are burgers! I’m serious. He goes out and eats a burger everywhere he goes. From one place to the next. He always makes them for himself. And he really believes that he is going to make every single burger here!” Mark exudes all-star restauranteur in these sexy Giorgio Armani aviators, available in six frame hues.  –rpuccia

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