Selena Gomez is a busy gal. Photos were just released from a fab photo shoot for her soon-to-be-released fragrance frolicking in a ginormous water tank in an evening gown. And, as part of the new fragrance marketing campaign, the 19-year-old starlet is letting her fans help pick out scents for her fragrance. “I’ve been working really hard and I’ve narrowed it down to a few possible notes, but I need your help in choosing the right ones,” Selena said. “You’ll get to compare several notes that I’ve selected for the top, heart and base of the perfume.” The first 100,000 participants to help Selena pick scents for her fragrance will receive a free sample of the perfume before it’s even in stores. Additionally, 10 lucky voters will win a trip to New York to help Selena pick her final scent. Now that’s a sweet contest!

Also in recent news, Selena joined the ranks of celeb tech investors like Kim Kardashian, Ashton Kutcher, and even her main squeeze Justin Bieber by helping to fund an app called Postcard on the Run. The app lets users print and send postcards of photos from their iOS and Android devices. Selena said she found Postcard on the Run while fiddling with her iPhone on tour, and “fell in love with it.” Then she emailed the company and told them she wanted to help–to tune of participation in a $750,000 funding round for the start-up. A single post on her Facebook page led to 20,000 app downloads in 24 hours! Here she’s fit to be a mini–mogul with style in these Gucci wayfarers. –rpuccia

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