You may be sick of the Kardashian marketing machine but you secretly can’t help but respect, as do we, their business savvy. Kardash matriarch, Kris, turned her embarrassing “stress incontinence” condition (ahem, pee pee leaking due to child bearing) into an endorsement deal with Poise panty liners, for peet’s sake! Now the three K-sis’ have just launched the Kardashian Kollection at Sears which hit stores and the website just yesterday. The line is super-affordable–priced at $22 to $99–without sacrificing the couture flair synonymous with Kim, Kourtney and Khloe’s fashion-obsessive style exploits. And while the collection is less expensive than most of the gals’ couture costs, the pieces actually do look like garments they would wear. The line features affordable dresses, jumpsuits, jewelry, accessories, and footwear…pretty much everything a girl could want. Some of the standouts include a leopard-print jumpsuit, black-and-white one-shoulder dress, and fancy spiked heels.

Of course the timing of the collection is perfect–all eyes will be on Kim in a couple weeks as she gets hitched (on TV of course) to B-baller Kris Humphries in an elaborate, marketing-opp-filled extravaganza in Santa Barbara, CA. Oh, and did we mention that when she hits the alter, she’ll be wearing a fragrance of her own creation called Love by Kim Kardashian of which a limited-run of about 1000 crystal-encrusted bottles will be made available to fans for purchase at $100 a pop? (dead serious.) Anyhoo, Kim is chic as can be in these Christian Dior cat-eye shades, available in four delectable frame hues.  –rpuccia

Buy these now: Christian Dior Dior Coquette 1/S, $221