Jessica Simpson has had a bit of work with her pregnancy weight, an extra 70 lbs, after giving birth to daughter Maxwell in May. She didn’t hide the fact that she wants to loose the weight, but sometimes admitting just isn’t enough. Now, however, she has a deadline: September 11, the launch day of the new Katie Couric TV show, which will feature Simpson and will discuss feminine issues like weight loss or dealing with a baby and a career. The 32 year old plans on getting to 130 lbs, so she’s been working out a lot and has eliminated fattening food from her diet. The stakes are high: if she fails to loose the weight, her $4 million contract signing bonus is cancelled. If she does it, though, Simpson becomes a spokesperson for Wight Watchers. We wonder how much money would motivate us to loose all the extra weight around the waist?

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